Indonesian President For Aggressive Marketing of 2018 Asiad
Indonesia will host the 2018 Asian Games from August 18 to September 12 this year. The two hosts cities – Jakarta and Palembang – are well prepared for the quadrennial, continental Games.
There still exists a factor that is worrying Indonesian President Joko Widobo, who is not at all happy with the marketing of the Games, to feature a total of 462 events across 40 disciplines recognised by the Olympic Council of Asia.
President Widobo is reportedly worried as the Jakarta-Palembang 2018 Asian Game have failed to invoke the desired excitement and create global exposure due to poor marketing and promotional initiatives.
The President has shared concern during at a meeting with his Cabinet of the lack of appropriate promotion. He has asked for fresh marketing campaigns across the globe until the start if the games.
“I want the issue to be addressed. Perhaps there should be a routine marketing campaign of the Asian Games every two weeks for local and international media,” Indonesian media has reported President as saying.
Jokowi has asked the organisers to prepare new promotions and marketing plans.
The Jakarta Palembang 2018 organising committee chairman Erick Thohir would devise a new strategy for proper promotion of the Games.
Thohir has said that he plans to present his new proposal to the president later this week. “The President wants the promotion to be improved and not only involve the committee, but also regional administrations and various Ministries, so that the public can be gripped by Asian Games fever,” Tohir has told the Jakarta Post.
Thohir has also shared from the $479 million total allocation for the Games, 90% has been spent to ensure that Indonesia is ready to host the Games for the first time since 1962.
Indonesia has won the bid in July 2014 to stage the continental Games. This 2018 Asiad will also go down the history as the first edition of the Games to be played in two cities – the Indonesian Capital Jakarta and South Sumatra provincial Capital Palembang.
South Korea and Australia have scored big after the great hype and success of the recently concluded quadrennial events like Pyeongchang 2018 Winter Games and Gold Coast 2018 Commonwealth Games held in the respective countries.
It is now turn for Indonesia to create a similar legacy as a host to Asian Games 2018 to be held at Jakarta, the country’s capital, and Palembang, the capital of South Sumatra province. This is the first time the Asian Games are being co-hosted in two cities.
South Korea and Australia have scored big after the great hype and success of the recently concluded quadrennial events like Pyeongchang 2018 Winter Games and Gold Coast 2018 Commonwealth Games held in the respective countries.
It is now turn for Indonesia to create a similar legacy as a host to Asian Games 2018 to be held at Jakarta, the country’s capital, and Palembang, the capital of South Sumatra province. This is the first time the Asian Games are being co-hosted in two cities.
The games, scheduled between 18th August and 2nd September, will feature 462 events across 40 sports disciplines recognised by the Olympic Council of Asia. More than 10,000 athletes from 45 countries are expected to participate in the Asian Olympic-equivalent event.
Courtesy : Insidesport
Photo : Miraj News Agency
[social_warfare buttons=”Facebook,Pinterest,LinkedIn,Twitter,Total”]
